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The participation to the National Convention of Cable Operators was a great opportunity for HBO to promote their three brands: HBO, AXN and Cinemax. Taking into account that this event was dedicated to the specialists, cable operators, broadcasters and equipment suppliers as well as to government communication institutions, the concept was around information and direct communication. A classical conference hall at the Marriott Hotel has been transformed in a warm living room that invites to conversation. Beyond the entertainment programs broadcasted on large screens, the participants enjoyed the delightful chocolate offered at a round table. The negotiations where sweetened by the fresh fruits immersed in a chocolate fountain.