Initially, Dufa wanted to realize a demo program and a technical presentation. The even was based on a caravan concept enticing the professionals to try and use Profi Weiss paints. Together we have realized a series of 5 events in Bucharest and more events in Constanta and Pitesti.
The actors were the painters, selected and recruited by a specialized company and the moderator playing the “victim” tried to stimulate the participants to get involved with painting and get caught in the act.
We could not call it a day without a beer and grills party. Everybody gained much more than a day out, work clothes, promotional materials and Deutek products. We know this for sure from the feedback questionnaires, but also fro the increase in sales after the events.