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Over 300 guests, media, advertising and movie and theatre industry made their entrance through a curtain of soap bubbles. The spectacular event took place at Fratelli, one of the poshest clubs in Bucharest.

The concept was built around the HBO Comedy logo; white, black and orange, transparent glass balls rolling on the floor and forming shapes. This was to suggest the idea of games, play, and fantasy world of television. Quality entertainment, pantomime, stand up comedy, music, projections, and laser shows have been perfectly coordinated to build the momentum.